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Pro Performance
Role
Creative Strategist, Associate Creative Director
Project type
Branding, Campaign, Event
Our team was tasked to create a cohesive brand strategy for a new elite training program for our Rocket Mortgage broker partners. The goal was to launch three types of training: in person, webinars, and technology. The program was advertised to prospects and partners through email, social media, print publications and display ads. In an effort to humanize the brand, we brought in real trainers to be part of our marketing materials.
Results: We have educated thousands of brokers to be stronger mortgage pros through our online and in person training as well as established strong relationships and trust resulting in more business.
